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Edward McNichols

Experience

A track record of building, shipping, and scaling

Founder & CEO

Pneuma Health · Remote

2025Present

Building a direct-to-consumer telehealth platform focused on sleep apnea diagnosis and treatment. Architecting the full operation: clinical workflows, brand strategy, content pipeline, regulatory compliance, and a 12-tool internal ops platform.

  • Architected full-stack telehealth platform (SleepVault) from zero to production with Next.js, Supabase, Stripe, and Claude API
  • Built 12-tool internal operations platform replacing ~$1,800/month in SaaS — CRM, compliance, revenue modeling, market analytics, content management
  • Designed 3-entity brand architecture (HoldCo, D2C, MSO) for scalable healthcare operations across 16 states
  • Developed content-first launch strategy with automated production pipeline reducing content creation time by 80%
  • Engineered AI-powered clinical intake that improved completion rates 40% over traditional forms
Next.jsTypeScriptSupabaseStripeClaude APIVercelTailwindPrisma

Founder & Lead Engineer

AdkinsLabs · Remote

2024Present

Personal innovation lab building and shipping AI-powered products across multiple industries. Shipped 7 products as a solo developer — spanning healthcare, fintech, consumer AI, lead generation, and creative tools.

  • Shipped 4 new production products in a single week (March 2026) across 4 different industries
  • Built ForkScore — video-to-recipe PWA with 3-layer AI extraction pipeline and 89% gross margin at Pro tier
  • Created Service Industry CFO — restaurant financial intelligence dashboard with automated menu engineering
  • Launched SolarScope — multi-metro solar lead gen SaaS with county registry pattern across 5 metros
  • Built BriefCraft — AI scoping chatbot for freelance designers with streaming SSE and contextual skill triggers
  • Published God Prompt Generator — meta-level tool that generates production system prompts from business ideas
ReactNext.jsNode.jsClaude APIPrismaSupabaseStripe

Senior Product Manager

Enterprise Tech Co. · Austin, TX

20212024

Led cross-functional product teams in a high-growth SaaS environment, owning roadmap strategy and execution for B2B platforms serving enterprise clients.

  • Drove 35% increase in platform adoption through data-driven feature prioritization
  • Managed $2M+ annual product budget across 3 agile teams (12 engineers)
  • Launched enterprise analytics dashboard that became top-3 revenue driver
  • Reduced customer churn by 18% through targeted UX improvements and onboarding redesign
Product StrategyAgile/ScrumSQLAmplitudeFigmaJira

Product & Operations Lead

HealthTech Startup · San Francisco, CA

20182021

Early-stage team member who wore multiple hats — from product management to growth operations — in a Series A digital health company.

  • Scaled user base from 5K to 50K during tenure through growth experiments
  • Built and managed partnerships with 15+ healthcare providers
  • Implemented analytics infrastructure that improved decision-making speed by 40%
  • Led cross-functional initiative that secured $3M in follow-on funding
Growth StrategyHealthcareData AnalyticsPartnershipsFundraising

Skills & Expertise

A blend of technical depth and strategic breadth

Engineering

TypeScript92%
React / Next.js92%
Node.js / Express88%
React Native / Expo80%
Tailwind CSS92%
SQL / Prisma85%

Product & Strategy

Product Management92%
Go-to-Market Strategy88%
User Research85%
Agile / Scrum90%
Revenue Modeling85%

AI & Data

Prompt Engineering95%
AI/LLM Integration92%
Multi-Model Pipelines88%
Data Analytics82%
AI Agent Architecture88%

Tools & Platforms

Vercel / AWS88%
Supabase / PostgreSQL88%
Stripe / Payments85%
Git / GitHub92%
Figma75%

Leadership

Solo Founder Operations95%
Stakeholder Management90%
Fundraising / Pitching82%

Career Journey

Key milestones along the way

2018

Graduated & Entered Tech

Completed BS in Business Administration and joined a Series A digital health startup as one of the earliest team members.

2019

Scaled to 50K Users

Led growth experiments that scaled the platform's user base 10x, establishing product-market fit and driving follow-on funding.

2020

Built Healthcare Partnerships

Developed and managed a network of 15+ healthcare provider partnerships, creating the foundation for the company's B2B channel.

2021

Moved to Enterprise Product

Transitioned to a Senior PM role at a high-growth SaaS company, owning a $2M+ product budget and leading 3 agile teams.

2023

Launched Enterprise Analytics

Shipped an analytics dashboard that became a top-3 revenue driver, while reducing churn by 18% through UX improvements.

2024

Founded AdkinsLabs

Launched personal innovation lab to build AI-powered products, developer tools, and workflow automation systems.

2025

Founded Pneuma Health

Started building a DTC telehealth platform for sleep apnea, including a 12-tool internal operations platform and 16-state compliance framework.

2026

8 Products Shipped

Shipped 5 new products in one week across healthcare, fintech, consumer AI, and lead generation — proving AI-augmented solo development can match small team output.

Education & Certifications

Formal credentials and continuous learning

Education

Bachelor of Science in Business Administration

University Placeholder · 2018

Dean's List, focus on Technology Management

Certifications

AWS Cloud Practitioner

Amazon Web Services · 2023

Product Management Certificate

Product School · 2022